Library Literacy Marketing Toolkit

All material on this website is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Please feel free to use this material. We ask that you give credit to California State Library and Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. Also, please give credit to BAC36 for the creation of the 30 and 60 second audio and video clips on this page.

Getting the Word Out
Literacy 5high - Cartoon
Media Contacts
Sample Letter

Excuses

60 second radio spot [audio - mp3]
To SEE the California Public Library "Literacy Changes Lives" videos, click here:
- "60 second video
- 30 second video
To DOWNLOAD the videos, click here:
- California Public Library "Literacy Changes Lives" 4x3 Standard: 60 sec. [mov requires QuickTime]
- California Public Library "Literacy Changes Lives" 4x3 Standard: 30 sec. [mov requires QuickTime]
- California Public Library "Literacy Changes Lives" 16x9 Widescreen: 60 sec. [mov requires QuickTime]
- California Public Library "Literacy Changes Lives" 16x9 Widescreen: 30 sec. [mov requires QuickTime]

Literacy Public Awareness and Action

CLLS Conference Call February 2009 - MP3
CLLS Literacy Program Public Awareness and Action Project: Market Survey Results
Word [374kb] - PDF [467kb]
Literacy Program Awareness and Action
PPT [100kb] - PDF [58kb]
Guerilla Marketing for Literacy

Channels and Messages

Flyers
- Tips
- Template(s)
- Example(s) -- Learner: Word - PDF - Tutor: Word - PDF

Press Releases
- Tips: Word - PDF
- Template(s): Word
- Example(s)
- Talking Points

Photo Gallery

View/download photos

Media

CLLS Program Coordinator, Beatriz Sarmiento, honored as Local Hero (for video, click here)

Sunday, August 30, 2009: ABC7 Beyond the Headlines with Cheryl Jennings. Interviews with Richmond Public Library's LEAP program - adult learner Dana Carpenter and Program Coordinator, Sherry Drobner. (view 2nd and 3rd segment of this hour long show).

Logos

Tip: right-click the links (or control click if you're on a Mac) in order to save the files to your computer.

CLLS logos:

EPS Black & White file (best for printing)
EPS Color file (best for printing)
JPG file (good for printing or web pages)
TIF file(good for printing))
GIF file (good for web pages)